§423.1. Additional required disclosures for endorsement contracts; rules
A. This Section governs the relationship between an athlete and an athlete agent when
the athlete agent represents or advises the athlete in connection with an endorsement contract
or endorsement activity, including name, image, and likeness matters.
B.(1) When an athlete agent represents or advises an athlete in connection with an
endorsement contract or endorsement activity, the athlete agent shall, prior to or at the time
of undertaking such representation, execute with the athlete a written endorsement
representation disclosure. The endorsement representation disclosure shall be signed by both
the athlete agent and the athlete and shall constitute the governing instrument of the
agent-athlete relationship for the endorsement contract and endorsement activity
representation under this Chapter.
(2) An endorsement representation disclosure shall contain, at a minimum, all of the
following:
(a) A statement that the athlete agent is registered as an athlete agent in this state and
a list of any other states in which the athlete agent is registered.
(b) The amount and method of calculating the consideration or fee to be paid by or
on behalf of the athlete to the athlete agent in connection with any endorsement contract or
endorsement activity, and any other consideration or fee the athlete agent has received or will
receive from any source.
(c) The name and a description of the compensation of any third person who will be
compensated in connection with any endorsement contract or endorsement activity in which
the athlete participates.
(d) A description of any expenses the athlete agrees to reimburse to the athlete agent.
(e) A description and scope of the services to be provided by the athlete agent to the
athlete.
(f) The duration of the endorsement representation disclosure.
(g) The date of execution of the endorsement representation disclosure.
C. The endorsement representation disclosure shall be retained by both the athlete
agent and the athlete. The endorsement representation disclosure shall not be required to be
filed with the division but shall be produced to the division upon request or subpoena.
D. If an athlete agent fails to execute an endorsement representation disclosure as
required by this Section, the athlete agent shall forfeit any right to compensation in
connection with any endorsement contract or endorsement activity undertaken by the athlete.
E. The division may adopt rules, in accordance with the Administrative Procedure
Act, prescribing any of the following:
(1) The form and format of the endorsement representation disclosure required by
Subsection B of this Section.
(2) Additional disclosures required to protect athletes, educational institutions and
schools, and the public, including any risks to eligibility or institutional compliance.
(3) Required statements, acknowledgments, and warnings.
(4) Any other rule necessary to carry out the purposes of this Chapter.
F.(1) An athlete agent who represents an athlete in connection with an endorsement
contract for compensation for the use of the athlete's name, image, and likeness, shall ensure
that the athlete discloses the endorsement contract to the educational institution or school
pursuant to R.S. 17:3701 et seq.
(2) An athlete agent shall not represent an athlete in connection with any endorsement
contract or endorsement activity that the athlete agent knows or reasonably should know
would cause the athlete to lose eligibility.
G. An endorsement contract or endorsement activity related to an athlete's name,
image, and likeness matter; the athlete agent; and any athlete with whom the athlete agent
engages, shall comply with all applicable requirements of R.S. 17:3701 et seq., and any rule
adopted by the division pursuant to this Section.
Acts 2026, No. 895, §1, eff. June 9, 2026.