NOTE: §1374 eff. Jan. 1, 2024. See Acts 2023, No. 94.

§1374. Sales practices

            A. Pet insurers and producers shall not market a wellness program as pet insurance.

            B. If a wellness program is sold by a pet insurer or producer, all of the following apply:

            (1) The purchase of the wellness program shall not be a requirement for the purchase of pet insurance.

            (2) The costs of the wellness program shall be separate and identifiable from any pet insurance policy sold by a pet insurer or producer.

            (3) The terms and conditions for the wellness program shall be separate from any pet insurance policy sold by a pet insurer or producer.

            (4) The products and coverages available through the wellness program shall not duplicate products or coverages available through the pet insurance policy.

            (5) The advertising of the wellness program shall not be misleading and shall be in accordance with the provisions of this Section.

            (6) The pet insurer or producer shall make all of the following disclosures to consumers, printed in twelve-point boldface type:

            (a) Wellness programs are not insurance.

            (b) The address and customer service telephone number of the pet insurer or producer or broker of record.

            (c) The department's mailing address, toll-free telephone number, and website address.

            C. Coverages included in the pet insurance policy contract described as "wellness" benefits are insurance.

            Acts 2023, No. 94, §1, eff. Jan. 1, 2024.