§1463. Political material; ethics; prohibitions
A. The Legislature of Louisiana finds that the state has a compelling interest in taking every necessary step to assure that all elections are held in a fair and ethical manner and finds that an election cannot be held in a fair and ethical manner when any candidate or other person is allowed to print or distribute any material which falsely alleges that a candidate is supported by or affiliated with another candidate, group of candidates, or other person, or a political faction, or to publish statements that make scurrilous, false, or irresponsible adverse comments about a candidate or a proposition. The legislature further finds that the state has a compelling interest to protect the electoral process and that the people have an interest in knowing the identity of each candidate whose number appears on a sample ballot in order to be fully informed and to exercise their right to vote for a candidate of their choice. The legislature further finds that it is essential to the protection of the electoral process that the people be able to know who is responsible for publications in order to more properly evaluate the statements contained in them and to informatively exercise their right to vote. The legislature further finds that it is essential to the protection of the electoral process to prohibit misrepresentation that a person, committee, or organization speaks, writes, or acts on behalf of a candidate, political committee, or political party, or an agent or employee thereof. The legislature further finds that it is essential to the protection of the electoral process that the public not be deceived or misled by an image, likeness, or voice of a candidate or elected official subject to recall that is created using artificial intelligence.
B.(1) No person shall cause to be printed or assist in the distribution, transportation, or transmission by any means of any facsimile of an official ballot or cause to be printed, distributed, transported, or transmitted any unofficial sample ballot with the number of a candidate unless the name of the candidate to whom the ballot number was assigned is correctly listed on the ballot.
(2) No person shall cause to be printed or assist in the distribution, transportation, or transmission by any means of any facsimile of an official ballot, or cause to be printed, distributed, transported, or transmitted any unofficial sample ballot containing a photograph, or likeness of any person which falsely alleges, with an intent to misrepresent, that any person or candidate, or group of candidates in an election is endorsed by or supported by another candidate, group of candidates or other person.
[Effective Date: Text of Subsection C effective until January 1, 2027.]
C.(1) No person shall cause to be distributed, or transmitted, any oral, visual, digital, or written material containing any statement which he knows or should be reasonably expected to know makes a false statement about a candidate for election in a primary or general election or about a proposition to be submitted to the voters.
(2) Whenever any person, political committee, entity or organization makes a disbursement for the purpose of the financing of any electioneering communication or any digital material that refers to a legally qualified candidate for elected office and that is broadcast within sixty days before any election in which such candidate is on the ballot, such communication or material shall comply with the following items under the following circumstances:
(a) If the communication is paid for and authorized by a candidate, an authorized political committee of a candidate, or its agents, it shall clearly state that the communication has been paid for by such authorized political committee. The name of the political committee paying for the communication shall be given in full and no acronyms shall be used.
(b) If the communication is paid for by other persons, but authorized by a candidate, an authorized political committee of a candidate, or its agents, it shall clearly state that the communication is paid for by such other persons and authorized by such authorized political committee. The name of the authorized political committee shall be given in full and no acronyms shall be used.
(c) If the communication is not authorized by a candidate, a political committee of a candidate, or its agents, it shall clearly state the (i) name, (ii) physical address (not post office box), and (iii) telephone number and the world-wide web address if available of the person, committee, entity or organization who paid for the communication and state that the communication is not authorized by any candidate or candidate committee. The name of the payer shall be given in full and no acronyms shall be used.
(3) If an individual, association, organization, committee, or corporation is responsible for or causes the distribution or transmission of any statements relative to candidates or propositions which do not fully disclose the name of the individual or the name of the association, organization, committee, or corporation, and the full and correct name and address of its chairman or other chief administrative officer and whether or not such individual, association, organization, committee, or corporation supports or opposes such candidate or proposition, such individual, association, organization, committee, or corporation shall report all expenditures incurred in relation to the publication, distribution, transportation, or transmission in accordance with R.S. 18:1491.7, 1495.5, or 1501.1.
(4)(a) No person shall misrepresent himself or any committee or organization under his control as speaking, writing, or otherwise acting for or on behalf of any candidate, political committee, or political party, or any employee or agent thereof.
(b) No person shall willfully and knowingly participate in or conspire to participate in a plan, scheme, or design to misrepresent himself or any committee or organization under his control or under the control of any other participant in the plan, scheme, or design as speaking, writing, or otherwise acting for or on behalf of any candidate, political committee, or political party, or any employee or agent thereof.
(c) A radio or television broadcaster who broadcasts a paid political announcement or advertisement, the content of which the broadcaster had no input in or control over, is not subject to the provisions of this Paragraph.
(5) Repealed by Acts 2026, No. 806, §2, eff. August 1, 2026.
[Effective Date: Text of Subsection C effective on January 1, 2027.]
C.(1) No person shall cause to be distributed, or transmitted, any oral, visual, digital, or written material containing any statement which he knows or should be reasonably expected to know makes a false statement about a candidate for election in a primary or general election or about a proposition to be submitted to the voters.
(2) Whenever any person, as defined in R.S. 18:1483, makes a disbursement for the purpose of the financing of any electioneering communication or any digital material that refers to a legally qualified candidate for elected office and that is broadcast within sixty days before any election in which such candidate is on the ballot, such communication or material shall comply with the following items under the following circumstances:
(a) If the communication or material is paid for and authorized by a candidate, an authorized political committee of a candidate, or its agents, it shall clearly state that the communication or material has been paid for by such authorized political committee. The name of the political committee paying for the communication or material shall be given in full and no acronyms shall be used.
(b) If the communication or material is paid for by other persons, but authorized by a candidate, an authorized political committee of a candidate, or its agents, it shall clearly state that the communication or material is paid for by such other persons and authorized by such candidate or authorized political committee. The name of the candidate or authorized political committee shall be given in full and no acronyms shall be used.
(c) If the communication or material is not authorized by a candidate, a principal campaign committee of a candidate, or its agents, it shall clearly state the (i) name, (ii) physical address (not post office box), telephone number, or the world-wide web address of the person who paid for the communication; and (iii) state that the communication or material is not authorized by any candidate or candidate committee. The name of the payer shall be given in full and no acronyms shall be used.
(d) In visual and oral political announcements or advertisements, the statement required by this Subsection shall be included so that it is clearly understandable as well as audible or visible for not less than four seconds.
(e) In digital announcements or advertisements, the name of the third-party entity shall appear in text sized at least as large as the smallest text in the digital material or in a heading or similar section of text displayed above or within the digital material that is visually distinct from the remainder of the digital material's text and shall have a reasonable degree of color contrast between the background and the name of the third-party entity.
(3)(a) No person shall misrepresent himself or any committee or organization under his control as speaking, writing, or otherwise acting for or on behalf of any candidate, political committee, or political party, or any employee or agent thereof.
(b) No person shall willfully and knowingly participate in or conspire to participate in a plan, scheme, or design to misrepresent himself or any committee or organization under his control or under the control of any other participant in the plan, scheme, or design as speaking, writing, or otherwise acting for or on behalf of any candidate, political committee, or political party, or any employee or agent thereof.
(c) A radio or television broadcaster who broadcasts a paid political announcement or advertisement, the content of which the broadcaster had no input in or control over, is not subject to the provisions of this Paragraph.
(4) For purposes of Paragraph (2) of this Subsection, the term "electioneering communication" means any broadcast, cable, or satellite communication that refers to a legally qualified candidate for elected office and is broadcast within sixty days before any election in which such candidate is on the ballot.
D.(1) An affected candidate or voter shall be entitled to an injunction to restrain future violations of Subsections B and C of this Section.
(2) In the event a permanent injunction is granted, reasonable attorney fees shall be allowed the petitioner by the court which shall be taxed as costs to be paid by the defendant.
E.(1) No person shall cause to be distributed or transmitted for or on behalf of a candidate for political office any oral, visual, digital, or written material constituting a paid political announcement or advertisement, which is paid for by a third-party entity, without providing the name of the third-party entity on the face of the advertisement. The name of the third-party entity shall be included on written and digital material, political announcements, and advertisements so that it is clear and understandable.
(2) The name of the third-party entity in visual and oral political announcements or advertisements shall be included so that it is clearly understandable as well as audible and visible for not less than three seconds. If the advertisement is placed by a public relations firm, advertising agency, media buyer, or other person who purchases media advertising or time or space for such advertising, such person shall provide the information required by this Section.
(3) In digital announcements or advertisements, the name of the third-party entity shall appear in a text sized at least as large as the smallest text in the digital material or in a heading or similar section of text displayed above or within the digital material that is visually distinct from the remainder of the digital material's text and shall have a reasonable degree of color contrast between the background and the name of the third-party entity.
(4) For the purposes of this Subsection, "person" means any individual, partnership, association, labor union, political committee, corporation, or other legal entity, including its subsidiaries.
(5)(a) A media entity who broadcasts a paid political announcement or advertisement, the content of which the broadcaster has no input in or control over, is not subject to the provisions of this Subsection.
(b) For purposes of this Subsection, a media entity includes a radio broadcast station, television broadcast station, cable or satellite television company, or other video service provider, streaming video provider, newspaper company, periodical company, billboard company, advertisement agency, or media platform responsible for the production or publication of any advertisement, voice, data, or other communications, information services, or internet access provider, or bona fide news or public interest website operator.
F.(1) No person shall make or cause to be made any electioneering communication that portrays a candidate or an elected official subject to recall and that is, through the use of artificial intelligence, created, altered, or digitally manipulated in a manner that would falsely appear to a reasonable observer to be an authentic record of the actual speech or conduct of a candidate or an elected official subject to recall and that would falsely appear to replace an individual's likeness with the likeness of a candidate or an elected official subject to recall without providing a clear and understandable disclosure on the electioneering communication that it was created using artificial intelligence. The form of the disclosure shall be consistent with the disclosure requirements of Subsection E of this Section.
(2) For purposes of this Subsection, the following terms have the following meanings:
(a) "Artificial intelligence" shall have the same meaning as provided in R.S. 14:73.14.
(b) "Candidate" shall have the same meaning as provided in R.S. 18:1483.
G. For the purposes of this Section, the following terms have the following meanings:
(1) "Digital material" means any material or communication that, for a fee or other payment, is placed or promoted on a public facing website, web application, or digital application, including a social network, advertising network, or search engine.
(2) "Electioneering communication" shall have the same meaning as provided in R.S. 18:1483.
H. Whoever violates any provision of this Section with the intent to injure the reputation of a candidate or elected official subject to recall or to otherwise deceive a voter shall be fined not more than two thousand dollars or be imprisoned, with or without hard labor, for not more than two years, or both.
[Effective Date: Text of Subsection I effective until January 1, 2027.]
I. The provisions of this Section shall not apply to a media entity that broadcasts a paid political announcement, advertisement, or electioneering communication in which the broadcaster has had no input in or control over the announcement, advertisement, or electioneering communication. As used in this Subsection, the term "media entity" includes the same entities as provided in R.S. 18:1483(11).
[Effective Date: Text of Subsection I effective on January 1, 2027.]
I. The provisions of this Section shall not apply to a media entity that broadcasts a paid political announcement or advertisement, in which the broadcaster has had no input in or control over the announcement or advertisement. As used in this Subsection, the term "media entity" includes a radio broadcast station, television broadcast station, cable or satellite television company, or other video service provider, streaming video provider, newspaper company, periodical company, billboard company, advertisement agency, or media platform responsible for the production or publication of any advertisement, voice, data, or other communications, information services, or internet access provider, or bona fide news or public interest website operator.
Acts 1976, No. 697, §1, eff. Jan. 1, 1978. Amended by Acts 1977, No. 543, §1, eff. Jan. 1, 1978; Acts 1988, No. 957, §1; Acts 1991, No. 255, §1; Acts 1993, No. 254, §1; Acts 1995, No. 300, §1, eff. June 15, 1995; Acts 1997, No. 1223, §1, eff. July 15, 1997; Acts 1997, No. 1420, §1, eff. Jan. 1, 1998; Acts 2001, No. 554, §1; Acts 2008, 1st Ex. Sess., No. 14, §1, eff. January 1, 2010; Acts 2010, No. 797, §1, eff. January 1, 2011; Acts 2022, No. 39, §1, eff. May 17, 2022; Acts 2026, No. 773, §1, eff. January 1, 2027; Acts 2026, No. 652, §1, eff. August 1, 2026; Acts 2026, No. 806, §§1& 2, eff. August 1, 2026.