§424. Prohibited activities; duties, obligations, and responsibilities
A. An athlete agent shall not:
(1) Sell, transfer, or give away any interest in or the right to participate in the profits of the athlete agent without the prior written disclosure to the division and the written consent of the athlete.
(2) Publish or cause to be published any false, fraudulent, or misleading information, representation, notice, or advertisement.
(3) Advertise by means of cards, circulars, or signs, or in newspapers and other publications, or use letterheads, receipts, or blanks unless the advertisement, letterhead, receipt, or blank is printed and contains the registered name and address of the athlete agent.
(4) Intentionally give any false information or intentionally make any false promises or representations to any athlete or the athlete's parents, legal guardians, or other advisors or fail to disclose that he is employed by, or acting on behalf of, someone else.
(5) Divide fees with or receive compensation from a professional sports league or franchise, or its representative or employee.
(6) Enter into any agreement, written or oral, with or offer anything of value to any employee of an educational institution or school located in this state in return for that employee's inducement of any athlete to enter into an agreement for representation of the athlete.
(7) Offer anything of value to the athlete or any other person to induce an athlete to enter into an agreement, written or oral, for representation of the athlete agent contract, or endorsement contract.
(8) Postdate agent contracts or endorsement representation disclosures.
(9) Contact an athlete in a manner so as to violate the rules of the federation or association of which that school or educational institution where the athlete is participating in sports contests is a member, to discuss the athlete agent's representation of the athlete in the marketing of the athlete's athletic ability or reputation, or endorsement activities.
(10) Make an agreement for, charge, or collect an unreasonable fee or an unreasonable amount for consideration or expenses.
B. An athlete agent owes all of the following duties to an athlete:
(1) A duty to disclose to the athlete any risk of loss of eligibility.
(2) A duty to explain to the athlete all foreseeable consequences of any agent contracts or endorsement contracts, including agreements relating to name, image, and likeness activities where applicable.
(3) A duty to refrain from any contacts with an athlete until having complied with notification requirements to the division as provided in R.S. 4:422(A)(2).
(4) A duty to deal directly and without the use of intermediaries or any third person with any athlete.
(5) A duty to not provide an athlete with anything of value prior to the execution of an agent contract or endorsement contract, except as otherwise expressly permitted by this Chapter.
(6) A duty to refrain from any conduct which would cause the athlete to violate any rule of the federation or association of which the educational institution or school where the athlete is participating in sports contests is a member.
(7) A duty to comply with federal law, including but not limited to the Sports Agent Responsibility and Trust Act, 15 U.S.C. 7801 et seq.
C. An athlete agent owes all of the following duties to an educational institution or school:
(1) A duty to comply with notification requirements to the athletic director of the institution or school the athlete attends and to the head coach of the sport in which the athlete competes, with respect to agent contracts only.
(2) A duty to refrain from any conduct which would cause the educational institution or school to violate the rules of the federation or association of which the educational institution or school where the athlete is participating in sports contests is a member.
(3) A duty to notify the athletic director of the institution or school that the athlete attends and the head coach of the sport in which the athlete competes seven days in advance of any contact with an athlete of an intent by the agent to contact the athlete for purposes of representation, with respect to agent contracts only.
(4) A duty to notify the athletic director of the educational institution or school that the athlete attends and the head coach of the sport in which the athlete competes by way of written notice of the execution of an agent contract which must be given before any subsequent participation by the athlete in the educational institution or school athletics program and not later than seventy-two hours after execution of an agent contract.
D. Until such time as the athlete agent complies with the notification provided in Subsection C of this Section, this Chapter shall prohibit or limit an athlete agent from sending to an athlete any written materials relating to the professional credentials of the agent or to specific services offered by the agent relating to the representation of an athlete and agent contracts. Similarly, until such time as the athlete agent complies with the notification provided in Subsection C of this Section, this Chapter shall prohibit an athlete agent from any contact with the athlete or any third person, regardless of who attempts to initiate such contact.
E. With respect to endorsement contracts or endorsement activities related to an athlete's name, image, and likeness matters, the athlete agent, and any athlete with whom the athlete agent engages with, shall comply with all applicable requirements of R.S. 17:3701 et seq., and any rules adopted by the division under R.S. 4:423.1.
F. A determination by the attorney general that a particular agent or agency fee is unreasonable may be subject to judicial review by the Nineteenth Judicial District Court based on the record only and based on an abuse of discretion standard.
Acts 1987, No. 925, §1; Acts 1990, No. 882, §1; Acts 1993, No. 702, §1; Acts 1999, No. 302, §1; Acts 2001, No. 1094, §1; Acts 2004, No. 351, §1; Acts 2026, No. 895, §1, eff. June 9, 2026.