The recipient entity's physical address:
           200 Broadway St. Suite 107
New Orleans, LA 70118

The recipient entity's mailing address (if different):
           200 Broadway St. Suite 107
New Orleans, LA 70118

Type of Entity (for instance, a nonprofit corporation):  Non-Profit Corporation

If the entity is a corporation, list the names of the incorporators:
          

The last four digits of the entity's taxpayer ID number:  7706

What is the dollar amount of the request?  $1,000,000

What type of request is this?  General Appropriation

Is this entity in good standing with the Secretary of State?  Yes

Provide the name of each member of the recipient entity's governing board and officers:
           Board Member David Baker 4740 Eastern Street New Orleans LA 70122 504-352-9909 dbthad@gmail.com
Board Treasurer Amy Corcoran 1333 Soldiers Street New Orleans LA 70122 504-957-7474 amy@amycorcorancpa.com
Board Vice President Avery Corenswet 225 Walnut Street New Orleans LA 70118 504-866-5322 abcno225@gmail.com
Board President Sharon Courtney 1025 Bordeaux Street New Orleans LA 70115 504-491-2909 sharonc@tulane.edu
Board Member Rusty Gaude 501 Fairmont Street Harvey LA 70058 504-908-9713 agaude@agcenter.lsu.edu
Board Member Esteban Gershanik 300 Lake Marina Drive, #13D New Orleans LA 70124 504-782-5917 efgershanik@gmail.com
Board Member Gray Caroline 2755 St. Ann St. New Orleans LA 70119 504-676-7393 cgray@louisianafishfry.com
Board Member Edward Jurgielewicz III 1750 St. Charles Avenue, Apt. 526 New Orleans LA 70130 504-508-1374 ejurgie3@gmail.com
Board Member Sara Lewis 1122 Toledano St. New Orleans LA 70115 716-984-5910 slewis@wcllawfirm.com
Board Member Elisa Munoz 4211 S Johnson St New Orleans LA 70119 205-706-7034 elisamunoz1@gmail.com
Board Member Lindsey Navarro 4334 Earhart Blvd Ste 700 New Orleans LA 70125 985-860-2405 lindsey@elcentrola.org
Board Member Khai Nguyen 534 S. Cortez St. New Orleans LA 70119 504-975-0560 khainguyen@mqvncdc.org
Board Recording Secretary Eleni Sallinger 618 2nd St. New Orleans LA 70130 337-396-4678 eleni.maskas@gmail.com
Board Member Ashley Weber 543 Atlantic Ave New Orleans LA 70114 504-782-0155 weberam@gmail.com
Board Member Jacob Young 2218 St. Thomas St. New Orleans LA 70130 225-278-8396 jdy@chehardy.com
Executive Director Angelina Harrison 2416 Lake Oaks Parkway New Orleans LA 70122 504-451-1638 angelina@marketumbrella.org

Provide a summary of the project or program:
           Greaux the Good (GTG) is an agricultural support program for Louisiana Farmers operated by Market Umbrella, the New Orleans non-profit that operates the Crescent City Farmers Markets as well as a number of nutrition incentive and education programs locally and throughout the state. It works by partnering with farmers markets and other direct to consumer outlets (farm stands, CSAs, mobile markets, etc.) enabling them to implement nutrition incentieve programming that increases the purchasing power of low income households by doubling SNAP and FMNP dollars spent at partners. GTG provides technical assistance in FNS authorization (increasing the number of SNAP accepting outlets) and leverages decades of organizational experience in nutrition incentive program operation and guidance for other LA farmers markets to design and implement programs appropriate for their outlet. GTG puts federal nutrition assistance dollars to work - increasing fresh food access for underserved households, increasing income for LA farmers, and circulating those dollars within the local economy for increased economic impact.

What is the budget relative to the project for which funding is requested?:
          Salaries. . . . . . . . . . . . . $200,000
          Professional Services. . . $5,000
          Contracts . . . . . . . . . . . $60,000
          Acquisitions . . . . . . . . . $0
          Major Repairs . . . . . . . $0
          Operating Services. . . . $715,000
          Other Charges. . . . . . . $20,000

Does your organization have any outstanding audit issues or findings?  No

If 'Yes' is your organization working with the appropriate governmental agencies to resolve those issues or findings?
          Not Applicable

What is the entity's public purpose, sought to be achieved through the use of state monies?
          Established in 1995, Market Umbrella is a nonprofit dedicated to cultivating the power of farmers markets to drive economic and community health in the region. Its flagship initiative, the Crescent City Farmers Market, operates markets across Orleans Parish, providing fresh, local produce and value-added products for local families and serving as a vital economic support system for farmers in the region.
Since 2008, Market Umbrella has offered Market Match, its nutrition incentive program at these markets. Due to limited capacity and inconsistent funding, similar programming was uncommon across Louisiana. However, with the state’s support in 2022, Market Umbrella developed and launched Greaux the Good, Louisiana’s statewide nutrition incentive program. This initiative now partners with over 20 businesses, including farmers markets, farm stands, and other entities that emphasize Louisiana-grown products.
Market Umbrella seeks to further its mission statewide through Greaux the Good, leveraging state funding to improve the accessibility, availability, and affordability of healthy, local foods. By promoting the spending of food benefit dollars at farm-direct businesses and incentivizing their use, Greaux the Good addresses key issues such as limited access to nutritious food, economic challenges for small-scale specialty crop farmers and food producers, and a fragmented local food system. Through partnerships and nutrition incentives, Greaux the Good is prioritizing Louisiana’s farmers, families, and local economy.

What are the goals and objectives for achieving such purpose?
          The goals of Greaux the Good are to strengthen Louisiana agriculture and food production, increase access to fresh, local food for low-income Louisianans, improve health outcomes, and enhance the resilience of our local and regional food systems. According to County Health Rankings and Roadmaps, 11% of Louisianans have low incomes and live far from a grocery store, limiting their access to healthy foods; this percentage ranges from 0% to 39% across parishes. Additionally, 15% of people in Louisiana lack reliable food sources.

Louisiana is an agricultural state, as highlighted in the 2022 Census of Agriculture, which counted 25,006 farms statewide. While the number of farms has decreased over the years, the state remains a key producer of meat and commodity crops. Specialty crops, however, are crucial for increasing access to fresh, local, and healthy foods that belong on the tables of Louisiana families.

Greaux the Good plays a vital role in connecting these local products with the people who need them most by incentivizing the use of underutilized food benefit dollars. The program promotes the use of federal food benefits with local farmers and agricultural producers, encourages shoppers to purchase fresh fruits and vegetables, supports small businesses and farmers markets across Louisiana, and strengthens communities statewide.

Greaux the Good provides funding to Louisiana farmers markets, farm stands, and other eligible entities to establish or expand nutrition incentive programs. Eligible and qualified entities approved for partnership enter into an agreement with Market Umbrella to implement a Greaux the Good-funded program. This agreement outlines the terms and conditions for program implementation, funding allocations, reporting requirements, and other partnership specifications. Greaux the Good covers 100% of the direct incentives and supports a portion of the program's administrative costs. To expand our network of partners statewide and achieve our goal of positively impacting all communities through improved food access, Greaux the Good provides technical assistance to help eligible entities qualify for partnership. Additionally, Greaux the Good has addressed many capacity concerns typically associated with this type of programming by offering partners a comprehensive starter kit and developing a program accessible to a diverse range of stakeholders.

What is the proposed length of time estimated by the entity to accomplish the purpose?
           July 2024-June 2025

If any elected or appointed state official or an immediate family member of such an official is an officer, director, trustee, or employee of the recipient entity who receives compensation or holds any ownership interest therein:
     (a) If an elected or appointed state official, the name and address of the official and the office held by such person:
                 n/a
    
     (b) If an immediate family member of an elected or appointed state official, the name and address of such person; the name, address, and office of the official to whom the person is related; and the nature of the relationship:
                 n/a

     (c) The percentage of the official's or immediate family member's ownership interest in the recipient entity, if any:
                 0

     (d) The position, if any, held by the official or immediate family member in the recipient entity:
                  n/a

If the recipient entity has a contract with any elected or appointed state official or an immediate family member of such an official or with the state or any political subdivision of the state:
(a) If the contract is with an elected or appointed state official, provide the name and address of the official and the office held by such person: 
               n/a

(b) If the contract is with an immediate family member of an elected or appointed state official:
          Provide the name and address of such person:
               n/a

          Provide the name, address, and office of the official to whom the person is related:
                n/a

          What is the nature of the relationship?  n/a

(c) If the contract is with the state or a political subdivision of the state, provide the name and address of the state entity or political subdivision of the state:
                 n/a

(d) The nature of the contract, including a description of the goods or services provided or to be provided pursuant to the contract:
               n/a


Contact Information
name:  Angelina Harrison 
                                       address:  200 Broadway St. Suite 107
                                       phone:  5044511638
                                       fax:  n/a
                                       e-mail:  angelina@marketumbrella.org
                                       relationship to entity:  Executive Director